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SOUL Brand Strategy
Branding is the process of establishing a place in potential customers‘ daily thoughts so that when they consider whatever it is your business offers, they’ll immediately think of you and favour you and your products/services over anyone else. In the end, it is a good gut FEELING when they chose you over anybody else.
Plenty of individual parameters create this „feeling“ in your dream client. It starts with your values, your mission, your beliefs, the story you tell, your design, logo, colours, the offer suite you have and how you deliver on your promises, the way you interact with your community the way you show up. All of this builds your SOUL Brand Identity. SOUL-aligned branding is especially important for solopreneurs because it serves as a powerful tool for establishing credibility, attracting clients, and differentiating themselves in the market.
People don't buy a Product, they buy a Feeling.
How do you make your customers feel?
To build a strong personal brand, solopreneurs need to have CLARITY on thier unique, authentic story (based on their SOUL) and bring every part of who they are to all they do. With this CONFIDENCE they can foster CONNECTION, e.g. a strong online presence, which means creating a website, social media profiles, and leveraging digital platforms.
All of this is the fundament to drive CONVERSION and grow a sustainable business.
A brand framework is a conceptual structure that serves as a supporting tool that guides the creation and management of your unique SOUL Brand Identity. It acts as a starting point and frame of reference for the creation of all brand communications, be that a positioning message, how a printed brochure is designed, how a tweet is composed, or how a salesperson talks to a customer over the phone.
A brand framework is not a manual or guideline document outlining the usage of brand assets. It is a comprehensive plan that outlines the goals and objectives of a brand and how it will achieve those aims over time. A brand framework serves as a North Star pointing toward what the brand stands for and acts as a guide to ensure all brand communications are consistent and aligned with the brand’s values and purpose. The SOUL Brand Identities I create are based on the following elements:
CLARITY: Your DNA, your purpose, your inner magic, your unique and authentic superpower you bring to the world.
CONFIDENCE: The ideal products and services you offer and whom you offer it to: your dream client, your SOUL community or SOUL tribe.
CONNECTION: Your story, your visuals, your design (logo, colours, fonts etc.) and how you create SOUL-aligned visibility and gain impact.
CONVERSION: Pave your conversion path for your SOUL business to drive sustainable growth (with the right strategy and tools).
I help solopreneurs discover their SOUL Identity to attract aligned clients.
My SOUL Identity framework reveals your unique and authentic SOUL to attract your dream clients on an unconscious level.
A SOUL-aligned brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.
Over the last 20+ years, I’ve worked with many (very different) brands. Today, I work with solopreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.
You attract the right things when you have a sense of who you are.
Take the SOUL Identity Test and find out:
I started as an Art Director over 20 years ago and meanwhile have a broad portfolio and gallery of print and only Art I have designed. Find a selection here.
Brand Design Shop SOUL Brand Design Shop Easy editable SOUL Brand Bundles No waiting for designers – get access immediately!This totally editable Canva template is perfect for savvy business owners
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Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive! I understand that running a
SOUL Branding Journal Welcome to my SOUL Branding Journal Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide
About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels with a Cause. Designed with
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