Best Tools for Small Business

My best Tools

I have been working in the Design, Branding Industry for over 20 years and have tested plenty of tools (also for huge audiences).

Best Tools for small Business

Below is a list of the best tools for small businesses. I chose and tested all of them for soulolution.  They have been selected very consciously and evaluated cost, performance, ease of use, sharability and many other factors.

As I have been using some of the tools extensively, these Brands give me a small commission, when you sign up through my links below (marked with a *).
This is one source of my income and I would appreciate it if you trust my expertise and use the below links.

Get the list as a free PDF

soulolution SOUL Brand Identity Best Tools Workbook

Design Tools for small Businesses


Empowering the world to design

Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

Learn more here (and get credit for one premium image for free) : Canva*

Adobe Suite

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital creation. We connect content and data and introduce new technologies that shape the next generation of storytelling, and inspire entirely new categories of business.

Learn more here: Adobe


Edit anywhere with Lightroom.

Capture photos that match the moment with powerful editing features in an easy-to-use interface on your mobile device, desktop, or the web. Your photos and edits are backed up to the cloud, and organization and search are a snap.

Learn more here: Lightroom


Transform your images with Photoshop.

Adobe Photoshop now works across desktop and iPad, so you can do everyday edits or total image transformations wherever inspiration strikes. Crop, remove objects, retouch, and combine photos. Play with color and effects. Photoshop on the iPad is included with your Creative Cloud Photography plan.

Learn more here: Photoshop


Everything you need to design

Sketch gives you all the tools you need for a truly collaborative design process. From early ideas to pixel-perfect artwork, playable prototypes and developer handoff. It all starts here.

Learn more here: Sketch


The Elementor Website builder allows WordPress users to create and edit websites by employing the drag and drop technique, with a built-in responsive mode.

Learn more here: Elementor

Planning Tools for small Businesses


Trello helps teams move work forward.

Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique – accomplish it all with Trello.

Learn more here: Trello


Best Note-Taking App
Evernote is a powerful tool that can help executives, entrepreneurs and creative people capture and arrange their ideas. All you have to do is use it.

Learn more here: Evernote

Images & other creative Assets for small Businesses


Empowering the world to design

If you have the premium version (which I highly recommend, it’s only ca 10$ per month) you have millions of free images, logos, templates, music or videos).

Learn more here (and get credit for one premium image for free) : Canva*



The internet’s source of freely-usable images.

Powered by creators everywhere.

Learn more here: unsplash


The best free stock photos & videos shared by talented creators.

Learn more here: Pexels


Powering creativity with images

Shutterstock helps creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.

 Learn more here: shutterstock


Stunning free images & royalty free stock

Over 2.4 million+ high quality stock images, videos and music shared by our talented community.

Learn more here: Pixabay

Creative Market

Creative Market is an online marketplace for community-generated design assets. The company sells graphics, WordPress themes, stock photography, and other digital goods for use by web creatives. Creative Market has over one million users and more than 250,000 purchasable items.

Learn more here: Creative Market


Power to the Creators

We want to gather all the best digital products under one roof and
completely change the way people shop for digital products.

Learn more here: Crella*

Sources for Inspiration for small Businesses


BuzzFeed is the world’s leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally.

Learn more here: Buzzfeed


Reddit is home to thousands of communities, endless conversation, and authentic human connection. Whether you’re into breaking news, sports, TV fan theories, or a never-ending stream of the internet’s cutest animals, there’s a community on Reddit for you.

Learn more here: Reddit


Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.

Learn more here: Pinterest


Medium is an open platform where over 100 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Our purpose is to spread these ideas and deepen understanding of the world.

Learn more here: Medium


News aggregator application

Keep up with the topics and trends you care about, without the overwhelm. Make your research workflow efficient and enjoyable. Experience the power of RSS.

Learn more here: Feedly

Hosting & Automation Tools for small Businesses


GoDaddy Inc. is an Internet domain registrar and web hosting company. It allows you to create your website, secure your domain, and also have it protect securely! 

Learn more here: GoDaddy


WordPress is open source software you can use to create a beautiful website, blog, or app.

Learn more here: WordPress


Email marketing your way

Take email marketing beyond the inbox with advanced tools made easy. Enjoy award-winning live 24/7 support along with all the features you need to succeed.

Learn more here: MailerLite*

Wishlist Member

WishList Member is a powerful membership solution that takes the time and frustration out of trying to create membership sites, and instead focuses on a quick and easy setup that can build a membership site for you.

Learn more here: WishList Member


The wise way to sell your digital products

Creators and businesses of all sizes sell digital products, services, subscriptions, memberships, and more with SendOwl.

Learn more here: SendOwl*

Google Drive

File storage and synchronization service

Google Drive is a file storage and synchronization service developed by Google. Google Drive allows users to store files in the cloud, synchronize files across devices, and share files.

Learn more here: Google Drive


Boost your marketing with highly interactive content

Get Outgrow™ to quickly create high-converting interactive calculators, quizzes and more.  Go Viral. Intelligent Analytics. Boost Lead Generation. Optimized Design Layouts. Add Content Value.

Learn more here: Outgrow*


IFTTT (acronym for “If This Then That”) is an automation platform that communicates between different apps, web services, and devices to trigger user-specific actions through Applets. 

Learn more here: IFTTT


PayPal is a financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders.

Learn more here: Paypal


Stripe primarily offers payment processing software and application programming interfaces for e-commerce websites and mobile applications.

Learn more here: Stripe

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soulolution SOUL Brand Identity Best Tools Workbook

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soulolution SOUL Brand Identity Workbook Business Essentials

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Design Shop

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Work with me

Work with me SOUL Brand Design What I do With over 20 years of experience in design, branding, marketing, business strategy, leadership development, and with a design degree and an

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Free Library

Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive! I understand that running a

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SOUL Branding Journal Welcome to my SOUL Branding Journal Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide

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About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels with a Cause.  Designed with

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soulolution SOUL Brand Identity Best Tools Workbook

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