Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.
In case you are after some Quick Tips, please go to my special section on this. These are small bits of information on design, branding, marketing that you can implement immediately.
Welcome to my blog, my journal! Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.
My SOUL Brand Identity framework will empower you to build a brand that captures your unique SOUL and authentically shares your story.A brand that takes your dream customer on a meaningful journey and converts them into a loyal advocate for you.
Tips and tricks for solopreneurs on how to find a unique, authentic, soul-aligned Busines Name for your Business.
SOUL Branding / Testimonials / Client Love - read what my clients have to say about my design, branding, marketing services
Small Business Checklist With over 20 years of experience in design, branding, marketing, business strategy, …
Benefits of using Elementor to create a beautifully designed soul-aligned webpages with ease for solopreneurs.
Sydney and the Sea I feel most alive in Sydney & the Sea I first …
I started as an Art Director over 20 years ago and meanwhile have a broad portfolio and gallery of print and only Art I have designed. Find a selection here.
Find a detailed list of free photo libraries available in the web for private and commercial brand design usage.
I'm driven by sustainability and support the 1% for the Planet Initiative: Putting people and the planet over profit.
Best Tools for Small Business My best Tools I have been working in the Design, …
Munich and the Mountains Home sweet Home This is where I am most alive Munich …
soulolution practical Quick Tips and Strategies that you can implement right away: SOUL Branding, Design, Communication and much more
Learn to use Canva How to use Canva Designing can be tricky and Canva is …
10 Steps to Create your SOUL Identity Mood Board in Canva
Building a personal brand is crucial for establishing your identity, attracting and retaining customers, and ultimately growing your business.
soulolution - What is your SOUL Identity? Your Archetype?
A good color palette can add value to a soul brand in several ways, according to the search results. Here are some key benefits.
Read more on how to use a small tool to identify and name the exact fonts used on the websites you like so you can use them too.
SOUL (or Archetype) brand identities refer to a unique and consistent set of personality traits that a brand embodies, inspired by universally recognized human personality types. Using archetypes in branding helps establish a clear and relatable identity that resonates with your target audience, builds brand loyalty, and drives business success. In this way, understanding and utilizing brand archetypes can be a powerful tool in building a successful and memorable brand.
If you are after specific information about the SOUL Brand Identities, aka the Archetypes, here is all the information I have around all 12 of them:
LOVER SOUL Identity // Archetype // You are the lover, the Romantic, the Hedonist. You feel Love is all there is, and so you open up to the world in ways that others can only dream of.
JESTER SOUL Identity // Archetype // You are the Jester, the Entertainer, the Comedian. You are lighthearted and it is contagious. You bring in the fun and enjoyment and help others enjoy this too.
HERO SOUL Identity // Archetype // You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.
FRIEND SOUL Identity // Archetype // You are the Friend, the Girl/Guy next door, the Networker. You are loyal and always there to help a friend in need. You yearn for a community of trust.
SAGE SOUL Identity // Archetype // You Are the Sage, the Expert, the Intelligent. You want to answer big questions about how and why the universe works. Your quest is to find the highest truth and to seek wisdom.
RULER SOUL Identity // Archetype // You are the Ruler, the Leader, the Executive. You are a natural leader, and know how to get the best out of people. You enjoy great personal power, which you use for the good of others.
MAGICIAN SOUL Identity // Archetype // You are the Magician, the Alchemist, the Transformer. Your path in life is to transform. You have a well-developed intuition and are the sorcerer, seer, and miracle worker.
REBEL SOUL Identity // Archetype // You are the Rebel, the Outlaw, the Revolutionary. You challenge the status quo bold and unapologetic and don’t mind destroying the old to make way for the new.
NURTURER SOUL Identity // Archetype // You are the Nurturer, the Caregiver, the Angel. You are generous, and committed. Your caring nature knows no bounds.
You are compassionate, and have immense empathy for others.
CREATOR SOUL Identity // Archetype // You are the Creator, the Artist, the Visionary. You yearn for originality in all that you do and inspire creativity in everyone around you, expressing ourselves and our individuality. Learn more about your strengths, weaknesses, drivers, values.
INNOCENT SOUL Identity // Archetype // You are the Innocent, the Purist, the Idealist. Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. Learn more about your strengths, weaknesses, drivers, values.
EXPLORER SOUL Identity // Archetype // You are the Explorer, the Adventurer, the Seeker. You are among the few that dare to walk off the beaten track. You help guide your community to find more freedom and fulfillment. Learn more about your strengths, weaknesses, drivers, values.
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Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page
About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who
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