SOUL Branding Journal

Welcome to my SOUL Branding Journal

Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.

Or read my Quick Tips

In case you are after some Quick Tips, please go to my special section on this.  These are small bits of information on design, branding, marketing that you can implement immediately. 

Read more in my Journal on SOUL Branding

Welcome to my blog, my journal! Here, I feature articles for solopreneurs and  small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.

Journal

Quick Tips

soulolution practical Quick Tips and Strategies that you can implement right away: SOUL Branding, Design, Communication and much more

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About

Gallery

I started as an Art Director over 20 years ago and meanwhile have a broad portfolio and gallery of print and only Art I have designed. Find a selection here.

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Branding

SOUL Brand Strategy

My SOUL Brand Identity framework will empower you to build a brand that captures your unique SOUL and authentically shares your story.A brand that takes your dream customer on a meaningful journey and converts them into a loyal advocate for you.

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Journal

Colour Palette

A good color palette can add value to a soul brand in several ways, according to the search results. Here are some key benefits.

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About

Client Love

SOUL Branding / Testimonials / Client Love – read what my clients have to say about my design, branding, marketing services

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Read more about

the SOUL Identities

SOUL Branding Blog

SOUL (or Archetype) brand identities refer to a unique and consistent set of personality traits that a brand embodies, inspired by universally recognized human personality types. Using archetypes in branding helps establish a clear and relatable identity that resonates with your target audience, builds brand loyalty, and drives business success. In this way, understanding and utilizing brand archetypes can be a powerful tool in building a successful and memorable brand.

SOUL Brand Identities

If you are after specific information about the SOUL Brand Identities, aka the Archetypes, here is all the information I have around all 12 of them:

soulolution SOUL Brand Identity Archetype Lover

Lover

LOVER SOUL Identity // Archetype // You are the lover, the Romantic, the Hedonist. You feel Love is all there is, and so you open up to the world in ways that others can only dream of.

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soulolution SOUL Brand Identity Archetype Jester

Jester

JESTER SOUL Identity // Archetype // You are the Jester, the Entertainer, the Comedian. You are lighthearted and it is contagious. You bring in the fun and enjoyment and help others enjoy this too.

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soulolution SOUL Brand Identity Archetype Hero

Hero

HERO SOUL Identity // Archetype // You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.

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soulolution SOUL Brand Identity Archetype Friend

Friend

FRIEND SOUL Identity // Archetype // You are the Friend, the Girl/Guy next door, the Networker. You are loyal and always there to help a friend in need. You yearn for a community of trust.

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soulolution SOUL Brand Identity Archetype Sage

Sage

SAGE SOUL Identity // Archetype // You Are the Sage, the Expert, the Intelligent. You want to answer big questions about how and why the universe works. Your quest is to find the highest truth and to seek wisdom.

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soulolution SOUL Brand Identity Archetype Ruler

Ruler

RULER SOUL Identity // Archetype // You are the Ruler, the Leader, the Executive. You are a natural leader, and know how to get the best out of people. You enjoy great personal power, which you use for the good of others.

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soulolution SOUL Brand Identity Archetype Magician

Magician

MAGICIAN SOUL Identity // Archetype // You are the Magician, the Alchemist, the Transformer. Your path in life is to transform. You have a well-developed intuition and are the sorcerer, seer, and miracle worker.

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soulolution SOUL Brand Identity Archetype Rebel

Rebel

REBEL SOUL Identity // Archetype // You are the Rebel, the Outlaw, the Revolutionary. You challenge the status quo bold and unapologetic and don’t mind destroying the old to make way for the new.

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soulolution SOUL Brand Identity Archetype Nurturer

Nurturer

NURTURER SOUL Identity // Archetype // You are the Nurturer, the Caregiver, the Angel. You are generous, and committed. Your caring nature knows no bounds.
You are compassionate, and have immense empathy for others.

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soulolution SOUL Brand Identity Archetype Creator

Creator

CREATOR SOUL Identity // Archetype // You are the Creator, the Artist, the Visionary. You yearn for originality in all that you do and inspire creativity in everyone around you, expressing ourselves and our individuality. Learn more about your strengths, weaknesses, drivers, values.

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soulolution SOUL Brand Identity Archetype Innocent

Innocent

INNOCENT SOUL Identity // Archetype // You are the Innocent, the Purist, the Idealist. Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. Learn more about your strengths, weaknesses, drivers, values.

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soulolution SOUL Brand Identity Archetype Explorer

Explorer

EXPLORER SOUL Identity // Archetype // You are the Explorer, the Adventurer, the Seeker. You are among the few that dare to walk off the beaten track. You help guide your community to find more freedom and fulfillment. Learn more about your strengths, weaknesses, drivers, values.

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Or take the SOUL Identity Test and find yours:

Find more SOUL Magic here

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Design Shop

Brand Design Shop SOUL Brand Design Shop Easy editable SOUL Brand Bundles No waiting for designers – get access immediately!This totally editable Canva template is

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Work with me

Work with me SOUL Brand Design What I do With over 20 years of experience in design, branding, marketing, business strategy, leadership development, and with

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Free Library

Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive!

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About

About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels

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Thank you

for adding some SOUL Magic to your life!

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You are awesome

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