The HERO Soul Identity

You are the Hero SOUL Identity, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.

The HERO Soul

soulolution SOUL Brand Identity Archetype Hero

You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.

Bravery Courage Strength

The HERO Soul Identity

soulolution SOUL Brand Identity Archetype Hero Mood Board

The HERO DNA

Be courageous to improve the world.

The HERO Competence

You have the capability, courage, and strength to be the advocate for others less powerful.

The HERO Trap

You might sometimes feel enemies everywhere and see threats that do not really exist and end up wanting another battle to fight - no way you want to come across as weak.

soulolution SOUL Brand Hero Archetype
Discover your HERO SOUL Identity Brand in this FREE Playbook
soulolution SOUL Brand Identity Free Archetype Booklet Hero

You will get a beautifully designed 20-page PDF playbook that will instantly reconnect you with who YOU truly are – and, more importantly, allow you to fully embrace the thrill of your SOUL Identity.

It will give you insights into your strengths and weaknesses but also what type of brand you withhold, your dream client, the transformation you provide, other brand examples and some basic next steps to grow.

 

I will send you an email so you can confirm it’s you. Please approve and I will send your PDF  immediately.

 

The HERO Soul Identity

INTRODUCTION

You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.

You’re courageous, strong, and determined to make the world a better place. You fight for the ones in need but set tight boundaries around your holy place.

You’ve probably been through a lot in your life, which has given you a lot of empathy for others who are in need. You’re aware of power imbalances and despise discrimination. You want to protect the innocent and assassinate the persecutor, whoever they are. You have a strong sense of personal integrity and are a champion of „lost causes.“ You keep your word and conduct with strong morals and values in mind. You will not compromise your morals, and you will want equal power and respect for everybody.

You are a very private person who keeps your innermost feelings and ideas hidden from others. Even your closest friends may have the impression that they don’t ‚know‘ you. This isn’t because you think you’re better than everyone else (you actually yearn to be part of the tribe). But because you feel the need to put on ’social armour‘ to hide any perceived flaws in yourself.

You are self-disciplined and decisive, and when you make a decision, you go all out. Nothing can stop you from achieving your objectives, and you have the strategic intellect to get you where you need to go. You’ve accomplished a lot in your life, and this motivates others to push the limits of what’s possible. You are a world-changer, a protector of human rights, and a fighter for people in need.

soulolution SOUL Brand Identity Hero Archetype DNA

SUPERPOWER

You have the capability, courage, and strength to be the advocate for others less powerful.

You live to defend others, to stand behind them and fight their fears alongside them. You can’t stand injustice, so you go out of your way to aid people as a matter of principle. You refuse to give up and will fight to the final end in your battles. You are an advocate for those in need, working for any cause in which power is unequally distributed. People understand that they can count on you.

You live by your word and have a personal code of honour. This makes you trustworthy in all you do.

You are idealistic and feel that we can make the world a better place. You’re looking for a balance of authority, equality, and mutual respect.

You are brave and gutsy for feeling the fear and going on with it regardless. Others will admire you for some of the amazing things you’ve accomplished in your life. You set high standards for yourself and always achieve your objectives.

You are extremely disciplined and goal-oriented. You know exactly what has to be done, what hurdles to expect, and which techniques to employ at each step.

soulolution SOUL Brand Identity Hero Archetype DNA

SHADOW

You might feel enemies everywhere and see threats that do not really exist and end up wanting another battle to fight – no way you want to come across as weak.

As a ‚protector,‘ you frequently slip into the hero, villain, victim triangle. People may appear to you as victims so that you can save them, or as villains so that you have someone to fight. As a result, you establish a self-fulfilling prophecy that the world will always require power imbalances.

Everything appears to be a struggle to the Hero shadow. Competitors are viewed as ‚enemy‘ who must be ‚destroyed‘ by a business owner. This creates a high-stress environment where you may expect to be attacked from all sides.

As a hero, you are always on the lookout for individuals to save. For people who are repeat ‚victims,‘ however, this may cause more harm than help. If you keep rescuing them, they will be incapable of making their own decisions.

You have a tendency to see things in black and white, which might lead you to pass harsh judgment on others. You may become enraged if you notice symptoms of weakness or incompetence. However, everyone is on their own path, and making errors is a crucial part of learning.

soulolution SOUL Brand Identity Hero Archetype DNA
soulolution SOUL Brand Identity Hero Archetype Canva Templates

The HERO Soul Brand

soulolution SOUL Brand Identity Hero Archetype DNA
soulolution SOUL Brand Identity Hero Archetype Canva Templates

BRAND

Liberte and protect others in need to feel courageous and change the world.

At its most basic level, being a Hero is about using power to make the world a better place. How can you use your brand to empower your clients? How can you assist them in becoming better people? How can you motivate someone to pick up their game, be their best, increase their endurance, or just walk in their own shoes?

As a Hero, you are aware of obstacles, adversity, or larger-scale problems and most likely have a strong sense of your own beliefs and principles around them. Utilize your brand voice to spread the message and encourage others to overcome these.

Heros appreciate precision and discipline, so include this into your client experience. Let them know they’re in excellent hands, and that you’re there to look after them and protect them.

Don’t hide your own challenges. People want to see you be vulnerable and overcome your worries so they can feel more capable of doing the same. There’s a primordial joy we get from seeing the less capable overcome hardship and become courageous to change the world.

DREAM CLIENT TRANSFORMATION

Your ideal audience feels vulnerable and wants to feel courageous.

The hero archetype brand Dream Client is typically comprised of people who value courage, resourcefulness, and leadership. They are often looking for stories of individuals who are able to overcome impossible odds to accomplish something great. These individuals tend to be optimistic, resilient, and driven by a strong sense of purpose. They are often attracted to products and services that reflect their values and help them to become the heroes of their own narratives.

Ultimately, a Hero archetype brand will attract people who are inspired by heroic stories and values, and who seek to use their own personal strength and power to make a positive difference in the world.

You provide your customers with a sense of hope, courage, and strength. You help them to understand their inner power and potential, and to use it to make positive changes in their lives. You help customers to move from a place of feeling powerless to a place of feeling empowered and capable of taking on any challenge. You instill a sense of self-confidence, resilience, and belief in their own abilities, allowing them to reach their goals and live a life of fulfilment and meaning.

The HERO Soul Identity & Brand

soulolution SOUL Brand Identity Hero Archetype DNA
soulolution SOUL Brand Identity Hero Archetype DNA
Get more Information in the free HERO SOUL Identity Playbook
soulolution SOUL Brand Identity Free Archetype Booklet Hero

You will get a beautifully designed 20-page PDF playbook that will instantly reconnect you with who YOU truly are – and, more importantly, allow you to fully embrace the thrill of your SOUL Identity.

It will give you insights into your strengths and weaknesses but also what type of brand you withhold, your dream client, the transformation you provide, other brand examples and some basic next steps to grow.

 

I will send you an email so you can confirm it’s you. Please approve and I will send your PDF  immediately.

 

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Learn more about the SOUL Identities or Archetypes

Background Information on the SOUL Identities aka Archetypes

Successful brands have a strong sense of identity, one that tells a unique story and reflects on the desires and hopes of their community (or audience). But finding YOUR SOUL IDENTITY, your story, your voice, your tone can be overwhelming.

Identifying your SOUL Identity from the archetypes can be an eye-opener and ease you into telling your unique SOUL brand story that is the fundament of your SOUL business. I am here to help with: 

  • Clarity
  • Confidence
  • Connection
  • Conversion

Get much more background information on Archetype in this article.

What is your SOUL Identity?

Find out about all SOUL Identities

Get the editable HERO SOUL Identity Brand Bundle

soulolution SOUL Brand Identity Hero Archetype Canva Templates

No waiting for designers – get access immediately!
This totally editable Canva template is perfect for savvy business owners on a budget looking to brand themselves professionally.

This set includes the following Canva templates:

  • Brand Mood Board
  • 6 IG Highlight Covers
  • 12 IG Stories with images, quotes or a collage
  • 12 IG Engagement Stories
  • 2 Facebook Covers
  •  

Everything is fully editable:

  • Brand Colours
  • Brand Fonts
  • Brand Image Style
  • Brand Mood Board
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The HERO SOUL Identity

soulolution SOUL Brand Identity Free Archetype Booklet Hero

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