SOUL Brand Identity

Imagine what the next level of your SOUL Brand looks like!

Imagine what the next level of your

SOUL Brand Identity looks like!

Imagine you are..

Confident

that you have found your voice and can easily communicate your message.

Proud
for having self-confidence and for acting with motivation to pursue your objectives and goals
Focused
you understand exactly what to accomplish, and know how to do it for the greatest impact.
Clear
in who you are and the precise contribution you make to those around you.
Captivating
because you are inspired, at peace, and in your element.
Driven
and in the zone because you believe in yourself and know exactly what to do.
Intentional
with your efforts now that you are aware that the correct amount of less is what matters rather than more.
Courageous

because you have learned to trust yourself and have overcome your fears and doubts.

Imagine you are..

Confident

that you have found your voice and can easily communicate your message.

Proud

for having self-confidence and for acting with motivation to pursue your objectives and goals.

Focused
you understand exactly what to accomplish, and know how to do it for the greatest impact.
Clear
in who you are and the precise contribution you make to those around you.
Captivating
because you are inspired, at peace, and in your element.
Driven
and in the zone because you believe in yourself and know exactly what to do.
Intentional
with your efforts now that you are aware that the correct amount of less is what matters rather than more.
Courageous

because you have learned to trust yourself and have overcome your fears and doubts.

No one is like you

and that is your superpower

soulolution SOUL Brand Identity Work with me SOUL Brand

SOUL Brand Identity

I help solopreneurs discover their SOUL Identity to attract aligned clients.
My SOUL Identity framework reveals your unique and authentic SOUL to attract your dream clients on an unconscious level.

A SOUL-aligned brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 20+ years, I’ve worked with many (very different)  brands. Today, I work with solopreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

soulolution SOUL Brand Identity Work with me SOUL Brand

SOUL Branding

I help solopreneurs discover their SOUL Identity to attract aligned clients.
My SOUL Identity framework reveals your unique and authentic SOUL to attract your dream clients on an unconscious level.

A SOUL-aligned brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 20+ years, I’ve worked with many (very different)  brands. Today, I work with solopreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

soulolution SOUL Brand Identity Creative

Benefits of a SOUL Brand Identity

  • Builds trust and credibility with customers by showcasing your values and personality.
  • Helps differentiate you from competitors by highlighting your unique story and perspective.
  • Allows you to attract and connect with your ideal audience, leading to more meaningful relationships and collaborations.
  • Provides clarity and direction for your business by aligning your brand with your personal values and goals.
  • Increases your overall visibility and recognition, leading to more opportunities for growth and expansion.
  • Fosters a sense of pride and ownership in your business, leading to greater motivation and satisfaction.

Learn more about my Brand Strategy Framework HERE

soulolution SOUL Brand Identity Creative

Benefits of a SOUL Brand Identity

  • Builds trust and credibility with customers by showcasing your values and personality.
  • Helps differentiate you from competitors by highlighting your unique story and perspective.
  • Allows you to attract and connect with your ideal audience, leading to more meaningful relationships and collaborations.
  • Provides clarity and direction for your business by aligning your brand with your personal values and goals.
  • Increases your overall visibility and recognition, leading to more opportunities for growth and expansion.
  • Fosters a sense of pride and ownership in your business, leading to greater motivation and satisfaction.

Learn more about my Brand Strategy Framework HERE

Here a few Brands I created

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I build SOUL Brand Identities

for Rebels with a Cause

What is your SOUL Brand Identity?

soulolution SOUL Brand Identity Archetypes
soulolution SOUL Brand Identity Work with me Creative

What you get

SOUL Brand Concept
Optional Add Ons
See below for the Packages
soulolution SOUL Brand Identity Work with me Creative

What you get

SOUL Brand Concept
Optional Add Ons
See below for the Packages

Let's createMagic together!

How it works

SOUL Brand Identity

We will co-create your SOUL Identity together. Don’t worry, with my Brand Strategy Framework, I have a very structured approach and will guide you all the way.  But because it’s all about YOU, I need your input, your thoughts, your ideas, your opinion, your essence, your SOUL.

Learn more about my Brand Strategy Framework HERE

Introduction

  • Say Hi

    Let's have an initial (non binding) Discovery Call to get to know each other. Please get in contact with me, so we can schedule a call.

  • Receive customized Offer

    In case we both feel aligned and super excited, I will send you a detailed offer.

Let's co-create your SOUL Brand Identity

  • Step 1 - Briefing Call

    We will start with an initial Briefing Call, and you will receive a comprehensive SOUL Blueprint Workbook with many questions to discover your true Identity. Learn more about my Brand Strategy Framework HERE

  • Step 2 - Your SOUL Identity

    With this we will create a Mood Board. Mood Boards are the first step to collecting elements for a design concept e.g. images, colours, styles, layouts or texts visually representing what  resonates with YOU.  

  • Step 3 - Alignment

    Next, we will have an Alignment Call where we talk about all elements.

  • Step 4 - Drafting Stylesheet

    We will create YOUR first SOUL Identity Stylesheet that captures your SOUL, Vision, Values, Colors, and Style.

  • Step 5 - Design Assets & Stylebook

    Then we will have a Final-Go Call and I will professionally create your Logo and Stylebook, including a few drafts and directions

  • Step 6 - SOUL BRAND Toolbox

    I will supply you with your SOUL Brand Tool Box which will comprise your unique logo in colour and black/white, as well as in SVG, PNG, JPEG formats.

    You will also receive a SOUL Stylebook that outlines the colour palettes for web and print usage, your style of images, and patterns or textures and fonts used in your branding.

  • Step 7 - Branded Collaterals

    This depended on the bundle you booked or the agreement we have: I will use your SOUL Stylebook as a foundation to create further collaterals e.g.: Letterhead, Business card, Instagram Templates, Shop Signage, packaging, etc.
  • Step 8 - Handover SOUL Brand Identity

    When everything is finalized, I will handover all your editable SOUL BRAND IDENTITY assets to you.

  • CELEBRATE

    Celebrate your process and your outcome. Now you have CLARITY and who YOU are and on what makes you YOU. And you have the CONFIDENCE to tell your story, show your SOUL Brand and to connect with your Dream Client.

If you think good design is expensive,

you should see the cost of bad design.

Available SOUL Brand Identity Packages

You will always get a workbook with plenty of questions, an in depth analysis of who YOU are and I will always provide a detailed SOUL Brand Stylebook. Depending on your brand, your business, your operations, the channels you use the further elements are always subject to discussion. This is just an indication and we will always discuss your individual needs upfront. Every SOUL is unique, every brand is unique, every need is unique,  so every package will be unique!

Foundation

soulolution SOUL Brand Identity Work with me SOUL Foundation
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $5000

Bundle

soulolution SOUL Brand Identity Work with me SOUL Bundle
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $6000

Signature

soulolution SOUL Brand Identity Work with me SOUL Signature
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $6500

Foundation

soulolution SOUL Brand Identity Work with me SOUL Foundation
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $5000

Bundle

soulolution SOUL Brand Identity Work with me SOUL Bundle
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $6000

Signature

soulolution SOUL Brand Identity Work with me SOUL Signature
SOUL Blueprint
SOUL Business Set
SOUL Visibility Set
Starting at $6500
soulolution SOUL Brand Identity Work with me Branding

Good to know

As it is all about YOUR SOUL I will involve you in this process to fully incorporate YOUR Identity.

Your Investment

Your investment in your future starts at $5,000 and depends on the extra options we agree on (see * above, e.g. flyer, menu, lead generation PDF, templates, workbooks, shop signage, packaging etc.). You will get a tailored offer with all elements listed.
Extra costs might follow if you request specific fonts or images. In case you don’t have any images of yourself or your products, you might need to get those from a professional photographer.
If you feel ready to go the first 50% are due before we have Step 1, the comprehensive Briefing call, where I also grant you access to the workbook and platforms. The other 50% are due before I Handover the final SOUL IDENTITY BRAND Design Assets. Read more in my T&Cs.

soulolution SOUL Brand Identity Work with me Branding

Good to know

As it is all about YOUR SOUL I will involve you in this process to fully incorporate YOUR Identity.

Your Investment

Your investment in your future starts at $5,000 and depends on the extra options we agree on (see * above, e.g. flyer, menu, lead generation PDF, templates, workbooks, shop signage, packaging etc.). You will get a tailored offer with all elements listed.

Extra costs might follow if you request specific fonts or images. In case you don’t have any images of yourself or your products, you might need to get those from a professional photographer.

If you feel ready to go the first 50% are due before we have Step 1, the comprehensive Briefing call, where I also grant you access to the workbook and platforms. The other 50% are due before I Handover the final SOUL IDENTITY BRAND Design Assets. Read more in my T&Cs.

Frequently asked Questions

Frequently asked Questions

I want to make sure you feel great about working with soulolution!
I know that this is an important investment in yourself, your business and your future. The soulolution SOUL Brand framework is designed to answer all of your questions, give you clarity and confidence, and ensure you feel supported and guided at all times.

 

Yes!  It is all about YOU, your SOUL! And no one know you better than you! So I need you to fully contribute ad your essence to every step. 

 

My aim will always be to be laser focused on only a tiny intake of customers and be as quick as I can. I typically book projects 1-2 months in advance. Due to the detailed nature of my SOUL Brand framework, I like to give each one the love and attention they deserve. Therefore, if you have a particular launch date in mind please reach out to me as soon as possible.
And if we start, it is a step by step process where I need you and your contribution – so it also depends on the speed of your feedback. Overall experience shows that the final design process can take up to 8 weeks.

PARTY!

Only half-kidding. You’ll get instant access to the playbook and a welcome email with instructions. #happydance

 

Consider this choice as an investment in your prospective customers. How many additional consumers or clients would you have to secure to make back your initial investment? What could you charge for your goods/services if your brand was where it needed to be? And here’s some harsh love: Can you really afford to not build your brand? I can’t promise you’ll put in the effort, but if you do, I know this method is effective. You are decided to stop procrastinating and take action by investing in the program.

In case you want a payment plan, just ask!

 

A logo or a website is only part of what your brand needs. The deeper need is creating a meaningful, memorable and consistent SOUL-aligned brand and experience everywhere your audience encounters you. Taking you through my SOUL Identity framework ensures that your brand delivers real results. Your package will deliver everything you need to attract your audience, build a relationship with them and win their hearts (and business!!). This approach gives you the greatest return on your investment and saves you money (and nerves) in the long run. 

Yes I do. Just ask me about them.

 

Have a look at what my clients have to say at my CLIENT LOVE page.

 

You sure can. You will have access to all the assets and can easily change or add content. Barely no technical skills are needed to do so. 

I use a ‘drag and drop’ style editor to make this as easy for my clients as possible. Upon handover, I’ll take you through training to put control of your assets in your hands.

Hmmm… it depends. As this is all about you, you should write your copy yourself. I will provide an easy to follow handbook with loads of guidance and tips. Also I need a few images (portrait) of you. But beyond this I can help with selecting a few brand related images form external (free) sources.

And I can point you to a copy writer or photographer.

I might build some vectors in Sketch, but most of the assets are designed in Canva.

Canva is a popular design tool because it offers a wide variety of templates, fonts, and graphics that make it easy for users to create beautiful designs. It also has a user-friendly interface that is accessible to both beginners and advanced users. 

My experience showed that this is the most powerful combination of tools for creative design. 

All other tools used will be free: Google Meet, Trello, Pinterest

Easy! I know that businesses grow and that there will be a constant need to adapt and add content on a website as well. I have a monthly care container which you can easily add at any time. More info HERE.

 

I am a Designer by heart and every soulolution SOUL Brand Design starts from a blank white page. Your SOUL Brand Identity is created from a mix of your brief and moodboard, your specific product or service offering and my expertise in website design. Whilst I have a particular design style, no two SOUL Brands will ever be the same.

No. In case you love Canva and opt for the PRO Version, it’s about $120 per year (which I totally recommend). 

 

To be honest: not really. I’m super happy to have a look what you like, but professionally designed Brand assets need a certain quality to be used across all platforms. 

You sure can, please just use the form provided HERE.

 

What others have to say

Already have Branding and need a Website?

SOUL Website

Is it time to have a website that empowers your SOUL Brand to reach your dream audience, increases your impact and scales your business easily?

 

soulolution SOUL Brand Identity Work with me Website
soulolution SOUL Brand Identity Work with me Website

SOUL Website

Is it time to have a website that empowers your SOUL Brand to reach your dream audience, increases your impact and scales your business easily?

 

Other possible ways to work with me

VIP Day

Do you have one very specific topic where you would like a full VIP Day of Support from an Expert? This could be anything like Art Direction, Marketing Strategy or implementation of automation tools.

Mentoring

Are you in search for a Mentor who empowers your SOUL potential, and takes your brand to new strategic heights with you, so you can feel the ease and flow of running a profitable and fulfilling business?

Workshop

Are you building up a  TEAM and need more guidance in your mission, vision, your work flow,  culture, change, or brand alignment? I can do full day face to face workshops with small/big teams. 

Monthly Support

Or do you have your SOUL Branding and SOUL Website up and running and now need monthly support to scale your growth? This could be anything from creation, strategy, automation, editing….

Need more Inspiration?

Design Shop

Brand Design Shop SOUL Brand Design Shop Easy editable SOUL Brand Bundles No waiting for designers – get access immediately!This totally editable Canva template is

Read more »

Free Library

Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive!

Read more »

Journal

SOUL Branding Journal Welcome to my SOUL Branding Journal Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more.

Read more »

About

About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels

Read more »
soulolution SOUL Brand Identity Branding Design Creation Header
Did not find, what you need?
Do you have individual needs? Unique ideas? Saw something inspiring? Just want to chat over a coffee?  No worries, I’m always up for new adventures and would love to chat with you.
soulolution SOUL Brand Identity Branding Design Creation Header
Did not find, what you need?
Do you have individual needs? Unique ideas? Saw something inspiring? Just want to chat over a coffee?  No worries, I’m always up for new adventures and would love to chat with you.

Thank you

for adding some SOUL Magic to your life!

If you are not on my email agenda yet, can I kindly ask you to approve your email (through the email that’s been sent to you now) and add me to your address book?

You are awesome

soulolution SOUL Brand Identity Mood Image