Welcome to my SOUL Brand Identity blog – my Journal! Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.
Welcome to my blog, my journal! Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.
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SOUL (or Archetype) brand identities refer to a unique and consistent set of personality traits that a brand embodies, inspired by universally recognized human personality types. Using archetypes in branding helps establish a clear and relatable identity that resonates with your target audience, builds brand loyalty, and drives business success. In this way, understanding and utilizing brand archetypes can be a powerful tool in building a successful and memorable brand.
If you are after specific information around the SOUL Brand Identities, aka the Archetypes, here is all the information I have around all 12 of them:
LOVER SOUL Identity // Archetype // You are the lover, the Romantic, the Hedonist. You feel Love is all there is, and so you open up to the world in ways that others can only dream of.
JESTER SOUL Identity // Archetype // You are the Jester, the Entertainer, the Comedian. You are lighthearted and it is contagious. You bring in the fun and enjoyment and help others enjoy this too.
HERO SOUL Identity // Archetype // You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.
FRIEND SOUL Identity // Archetype // You are the Friend, the Girl/Guy next door, the Networker. You are loyal and always there to help a friend in need. You yearn for a community of trust.
SAGE SOUL Identity // Archetype // You Are the Sage, the Expert, the Intelligent. You want to answer big questions about how and why the universe works. Your quest is to find the highest truth and to seek wisdom.
RULER SOUL Identity // Archetype // You are the Ruler, the Leader, the Executive. You are a natural leader, and know how to get the best out of people. You enjoy great personal power, which you use for the good of others.
MAGICIAN SOUL Identity // Archetype // You are the Magician, the Alchemist, the Transformer. Your path in life is to transform. You have a well-developed intuition and are the sorcerer, seer, and miracle worker.
REBEL SOUL Identity // Archetype // You are the Rebel, the Outlaw, the Revolutionary. You challenge the status quo bold and unapologetic and don’t mind destroying the old to make way for the new.
NURTURER SOUL Identity // Archetype // You are the Nurturer, the Caregiver, the Angel. You are generous, and committed. Your caring nature knows no bounds.
You are compassionate, and have immense empathy for others.
CREATOR SOUL Identity // Archetype // You are the Creator, the Artist, the Visionary. You yearn for originality in all that you do and inspire creativity in everyone around you, expressing ourselves and our individuality. Learn more about your strengths, weaknesses, drivers, values.
INNOCENT SOUL Identity // Archetype // You are the Innocent, the Purist, the Idealist. Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. Learn more about your strengths, weaknesses, drivers, values.
EXPLORER SOUL Identity // Archetype // You are the Explorer, the Adventurer, the Seeker. You are among the few that dare to walk off the beaten track. You help guide your community to find more freedom and fulfillment. Learn more about your strengths, weaknesses, drivers, values.
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About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels
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