SOUL Branding Blog

Welcome to my SOUL Brand Identity blog – my Journal! Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.

Read more in my Journal on SOUL Branding

Welcome to my blog, my journal! Here, I feature articles for solopreneurs and  small businesses on design, branding, identity, and much more. My mission is to provide valuable insights and tips to help you elevate your brand and grow your impact and business. Join me on this journey of learning and discovery, and let’s make your brand stand out in a crowded market.

soulolution SOUL Brand Identity Header
About

Gallery

I started as an Art Director over 20 years ago and meanwhile have a broad portfolio and gallery of print and only Art I have designed. Find a selection here.

Read more »
soulolution SOUL Brand Identity Testimonial
About

Client Love

Client Love Testimonials Testimonials of my clients, business partners, or employers Welcome to my testimonial, or

Read more »

Read more about

the SOUL Identities

SOUL Branding Blog

SOUL (or Archetype) brand identities refer to a unique and consistent set of personality traits that a brand embodies, inspired by universally recognized human personality types. Using archetypes in branding helps establish a clear and relatable identity that resonates with your target audience, builds brand loyalty, and drives business success. In this way, understanding and utilizing brand archetypes can be a powerful tool in building a successful and memorable brand.

If you are after specific information around the SOUL Brand Identities, aka the Archetypes, here is all the information I have around all 12 of them:

soulolution SOUL Brand Identity Archetype Lover
SOUL Identity / Archetype

Lover

LOVER SOUL Identity // Archetype // You are the lover, the Romantic, the Hedonist. You feel Love is all there is, and so you open up to the world in ways that others can only dream of.

Read more »
soulolution SOUL Brand Identity Archetype Jester
SOUL Identity / Archetype

Jester

JESTER SOUL Identity // Archetype // You are the Jester, the Entertainer, the Comedian. You are lighthearted and it is contagious. You bring in the fun and enjoyment and help others enjoy this too.

Read more »
soulolution SOUL Brand Identity Archetype Hero
SOUL Identity / Archetype

Hero

HERO SOUL Identity // Archetype // You are the Hero, the Advocate, the Champion. You fight for the ones in need and inspire others, to overcome challenges like a champion.

Read more »
soulolution SOUL Brand Identity Archetype Friend
SOUL Identity / Archetype

Friend

FRIEND SOUL Identity // Archetype // You are the Friend, the Girl/Guy next door, the Networker. You are loyal and always there to help a friend in need. You yearn for a community of trust.

Read more »
soulolution SOUL Brand Identity Archetype Sage
SOUL Identity / Archetype

Sage

SAGE SOUL Identity // Archetype // You Are the Sage, the Expert, the Intelligent. You want to answer big questions about how and why the universe works. Your quest is to find the highest truth and to seek wisdom.

Read more »
soulolution SOUL Brand Identity Archetype Ruler
SOUL Identity / Archetype

Ruler

RULER SOUL Identity // Archetype // You are the Ruler, the Leader, the Executive. You are a natural leader, and know how to get the best out of people. You enjoy great personal power, which you use for the good of others.

Read more »
soulolution SOUL Brand Identity Archetype Magician
SOUL Identity / Archetype

Magician

MAGICIAN SOUL Identity // Archetype // You are the Magician, the Alchemist, the Transformer. Your path in life is to transform. You have a well-developed intuition and are the sorcerer, seer, and miracle worker.

Read more »
soulolution SOUL Brand Identity Archetype Rebel
SOUL Identity / Archetype

Rebel

REBEL SOUL Identity // Archetype // You are the Rebel, the Outlaw, the Revolutionary. You challenge the status quo bold and unapologetic and don’t mind destroying the old to make way for the new.

Read more »
soulolution SOUL Brand Identity Archetype Nurturer
SOUL Identity / Archetype

Nurturer

NURTURER SOUL Identity // Archetype // You are the Nurturer, the Caregiver, the Angel. You are generous, and committed. Your caring nature knows no bounds.
You are compassionate, and have immense empathy for others.

Read more »
soulolution SOUL Brand Identity Archetype Creator
SOUL Identity / Archetype

Creator

CREATOR SOUL Identity // Archetype // You are the Creator, the Artist, the Visionary. You yearn for originality in all that you do and inspire creativity in everyone around you, expressing ourselves and our individuality. Learn more about your strengths, weaknesses, drivers, values.

Read more »
soulolution SOUL Brand Identity Archetype Innocent
SOUL Identity / Archetype

Innocent

INNOCENT SOUL Identity // Archetype // You are the Innocent, the Purist, the Idealist. Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. Learn more about your strengths, weaknesses, drivers, values.

Read more »
soulolution SOUL Brand Identity Archetype Explorer
SOUL Identity / Archetype

Explorer

EXPLORER SOUL Identity // Archetype // You are the Explorer, the Adventurer, the Seeker. You are among the few that dare to walk off the beaten track. You help guide your community to find more freedom and fulfillment. Learn more about your strengths, weaknesses, drivers, values.

Read more »

Or take the SOUL Identity Test and find yours:

Find more SOUL Magic here

soulolution SOUL Brand Identity Design Shop Header

Design Shop

Brand Design Shop SOUL Brand Design Shop Easy editable SOUL Brand Bundles No waiting for designers – get access immediately!This totally editable Canva template is

Read more »
soulolution SOUL Brand Identity Work with me Square

Work with me

Work with me SOUL Brand Design What I do With over 20 years of experience in design, branding, marketing, business strategy, leadership development, and with

Read more »
soulolution SOUL Brand Identity Free Library Header

Free Library

Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive!

Read more »
portrait of susanne merbold CEO from soulolutio and SOUL Branding Expert

About

About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels

Read more »
error: My content is protected

Thank you

for adding some SOUL Magic to your life!

If you are not on my email agenda yet, can I kindly ask you to approve your email (through the email that’s been sent to you now) and add me to your address book?

You are awesome

soulolution SOUL Brand Identity Mood Image