soulolution SOUL Brand Identity Logo Solo SOUL Solutions

Building SOUL Brands for Rebels with a Cause

Designed with Passion
Created for Purpose

Exploring & Creating since 2000

Hi, I'm Susanne

portrait of susanne merbold CEO from soulolutio and SOUL Branding Expert

Hi, I'm Susanne

I create impactful Brands for purpose-led solopreneurs.

What I do

I’m an award-winning Brand Expert with over 20 years of experience in design, branding, marketing, business strategy, and leadership development. I hold a Design Degree and an MBA and am passionate about designing stories, websites or entire brand strategies for solopreneurs, startups, or big corporates who are driven by a purpose or cause.

What you get

You will be empowered to explore your inner magic, gain clarity, and confidence and build a Brand and Website that is aligned with your SOUL. This will help you to connect with your dream customer and your relevant communities so you can gain momentum and create a sustainable business (and life): Both ethically and financially.

People don't buy a Product, they buy a Feeling.

How do you make your customers feel?

soulolution SOUL Brand Identity Sketch Susanne Merbold

SOUL Brand Identity

Branding in General

The goal of branding is to create an emotional connection with your dream customers by conveying a message of quality and trust.

Branding is the process of creating a unique identity for a business or product that sets it apart from its competitors.

It involves developing a fundament of values, purpose, mission, vision – basically a unique story. Branding also includes visual elements like colours, fonts,  logo, images, icons, patterns etc.. It is also important to know who your dream client is and where you can gain momentum and impact.


Knowing who you really are is important to building a SOUL Brand because it helps you stay true to your core values and beliefs. 

It also makes it easier for you to communicate your message to your audience in a meaningful way. When you know yourself, you can be more confident in your brand and more effective in connecting with your target market.

Knowing your true self also allows you to create a brand story that resonates with your target audience and helps them to build a connection with you and your brand. 

Ultimately, staying true to who you are helps to create a strong and lasting brand.

soulolution SOUL Brand Identity Archetype Test

What makes you YOU?

You attract the right things, when you have a sense of who you are.

What is your SOUL Brand Identity?

Options to work with me

soulolution SOUL Brand Identity Work with me SOUL Brand

SOUL Branding

Do you need a SOUL Brand? Authentic, unique, premium-looking, one that expresses your SOUL, your vision, is in line with your values, and resonates with your dream clients?

SOUL Website

Is it time to have a website that empowers your SOUL Brand to reach your dream audience, increases your impact and scales your business easily?

soulolution SOUL Brand Identity Work with me Website
soulolution SOUL Brand Identity Work with me Website

SOUL Website

Is it time to have a website that empowers your SOUL Brand to reach your dream audience, increases your impact and scales your business easily?


Other possible ways to work with me


Do you have one very specific topic where you would like a full VIP Day of Support from an Expert? This could be anything like Art Direction, Marketing Strategy or implementation of automation tools.


Are you in search for a Mentor who empowers your SOUL potential, and takes your brand to new strategic heights with you, so you can feel the ease and flow of running a profitable and fulfilling business?


Are you building up a  TEAM and need more guidance in your mission, vision, your work flow,  culture, change, or brand alignment? I can do full day face to face workshops with small/big teams. 

Monthly Support

Or do you have your SOUL Branding and SOUL Website up and running and now need monthly support to scale your growth? This could be anything from creation, strategy, automation, editing….

What my clients have to say

Find more SOUL Magic here

Design Shop

Brand Design Shop SOUL Brand Design Shop Easy editable SOUL Brand Bundles No waiting for designers – get access immediately!This totally editable Canva template is

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Work with me

Work with me SOUL Brand Design What I do With over 20 years of experience in design, branding, marketing, business strategy, leadership development, and with

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Free Library

Free Branding Library Free SOUL Brand Identity Library Welcome to my Free Branding Library, a page full of freebies designed to help small businesses thrive!

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SOUL Branding Journal Welcome to my SOUL Branding Journal Here, I feature articles for solopreneurs and small businesses on design, branding, identity, and much more.

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About soulolution – Susanne Merbold Hi I’m Susanne Merbold I am an independent Brand Strategist who is specialized in building impactful SOUL Brands for Rebels

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Thank you

for adding some SOUL Magic to your life!

If you are not on my email agenda yet, can I kindly ask you to approve your email (through the email that’s been sent to you now) and add me to your address book?

You are awesome

soulolution SOUL Brand Identity Mood Image