The INNOCENT Soul Identity

You are the Innocent Soul Identity, the Purist, the Idealist.
Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. 

The INNOCENT Soul

soulolution SOUL Brand Identity Archetype Innocent

You are the Innocent, the Purist, the Idealist.
Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others. 

Dreams Optimism Paradise

The INNOCENT Soul Identity

soulolution SOUL Brand Identity Archetype Innocent Mood Board

The INNOCENT DNA

To have a pure, natural, ideal life and business.

The INNOCENT Competence

You are very capable of simplifying things that have become too complicated and making others feel optimistic.

The INNOCENT Trap

You might come across as boring for all you’re naive innocence, and this can lead to low self-esteem, guilt and shame.

soulolution SOUL Brand Innocent Archetype

Discover your INNOCENT SOUL Identity in this FREE Playbook

soulolution SOUL Brand Identity Free Archetype Booklet Innocent

You will get a beautifully designed 20-page PDF playbook that will instantly reconnect you with who YOU truly are – and, more importantly, allow you to fully embrace the thrill of your SOUL Identity.

It will give you insights into your strengths and weaknesses but also what type of brand you withhold, your dream client, the transformation you provide, other brand examples and some basic next steps to grow.

 

I will send you an email so you can confirm it’s you. Please approve and I will send your PDF  immediately.

 

The INNOCENT Soul Identity

INTRODUCTION

You are the Innocent, the Purist, the Idealist. Your world is simple and bright, and you are optimistic and pure and show that being a good citizen brings out the best in all others.

The Innocents are eternal optimists. You are known for your trusting nature, childlike innocence, and endless optimism. You are typically seen as being idealistic and trustworthy,

You refuse to think that the world is dangerous, and you are eager to confront anyone who challenges your idealistic beliefs.

You are an expert to simplify

For Innocents life does not have to be complicated; in fact, it is most delightful when all elements of it are simplified.

When everyone else is caught up in the rat race, you are adamant about slowing down, appreciating the best that life has to offer while relaxing and living a simple life on your own terms.

Even in the face of misfortune, the cloud has a silver lining for Innocents. You see life through the eyes of a child, who sees it as magical and trusting.

Your trusting nature can lead to forming strong relationships with others, as well as your optimism which can help you stay hopeful in difficult situations.

soulolution SOUL Brand Identity Innocent Archetype DNA

SUPERPOWER

You are very capable of simplifying things that have become too complicated and making others feel optimistic.

You’re the quintessential optimist. You bring a sense of hope, faith, and optimism that can help combat the darkness of the world.

You can see the light at the end of the tunnel even when things get bad. People look up to you because of your unwavering faith.

Others turn to you in times of trouble because of your ability to trust and surrender. They appreciate your innate fortitude and seek you out as a safe haven in the midst of the storm.

You are able to find simple solutions to complex problems

Which gives the world around you a childlike delight. You have direct access to life’s simple pulse and beauty. Allowing you to pause and enjoy the moment without being distracted by the minutiae. Everything will be fine, as your inner Innocent knows.

People enjoy being around you because you have a lot of charisma. You radiate a magnetic warmth, and you genuinely enjoy connecting with individuals who love you back.

You are tenacious, strong-willed, and have a firm belief in people’s goodness. To people around you, this functions as a light.

You are trustworthy and truthful, and you wear your heart on your sleeve. People recognize that what they see is exactly what they get, which makes you a great friend and also a great business owner.

soulolution SOUL Brand Identity Innocent Archetype DNA

SHADOW

You might come across as boring for all you’re naive innocence, and this can lead to low self-esteem, guilt and shame.

You have a black-and-white take on life because you are absolute in your outlook. People can either be good or bad. There is nothing in the middle. This not only has an impact on your relationships, but it also causes you to be too critical of yourself. You’re ’no good‘ if you’re not perfect. And this way of thinking can do a lot of damage to your fragile self-esteem.

You can also be seen as overly trusting and too willing to believe in people and situations, which can lead to them taking advantage of you and exploiting you. You can be seen as naive and gullible, which can cause others to take advantage of you and manipulate you. This can leave you feeling betrayed and hurt. When things go wrong, your naivety may cause you to rely on others to save you.

Accepting your own flaws might be difficult

You’ll most likely internalize any flaws you notice in others. You represent yourself as inadequate and seek to be better, rather than seeing your frightening parent, partner, or customer as the problem. Low self-esteem, guilt, and shame result from this. On the other hand, you can also project your flaws onto others. Accepting your own flaws might be difficult. As a result, when things go wrong, you prefer to blame others. That you are unable to learn from your mistakes and progress as a result.

You live your life through ideals. And if reality doesn’t live up to your expectations, it can be a major setback. You may go between throwing tantrums and manipulating others to achieve what you want.

soulolution SOUL Brand Identity Innocent Archetype DNA
soulolution SOUL Brand Identity Innocent Archetype Canva Templates

The INNOCENT Soul Brand

soulolution SOUL Brand Identity Innocent Archetype DNA
soulolution SOUL Brand Identity Innocent Archetype Canva Templates

BRAND

Empower others to have a pure, natural, ideal life and business.

Your innocent archetype brand is one that is characterized by being optimistic, idealistic, and altruistic. It emphasizes the good in people and the world and strives to bring about positive change. You exude a sense of trustworthiness, warmth, and approachability. Your campaigns and messaging can feature bright colors, uplifting messages, and a sense of hope.

Your mission is to create meaningful and lasting connections between people and the products they use. You strive to create a safe, fun, and inclusive environment that celebrates diversity and encourages creativity. You believe in quality over quantity, as well as sustainability and responsibility when it comes to your products or services. You aim to use our platform to create positive and inspiring conversations that will ultimately lead to a better world.

DREAM CLIENT TRANSFORMATION

Your ideal audience feels vulnerable and wants to feel secure.

Your dream customer, no matter what business you’re in, or what product or service you sell, is anyone who wants to feel better about themselves. Consumers that respond strongly to Innocent goods are frequently fatigued, run-down, and feel trapped on a treadmill they can’t get off of. They turn to Innocent brands to remind them that life can be simple. They are drawn to brands that have a dreamy edge to them and transport them to a better and more beautiful life.

People who fall in love with an Innocent business have a deep emotional connection because they feel sentimental – your brand reminds them of their childhood innocence. This often makes them reflect and reminds them of fantastic, even magical occasions they’ve had in the past. It also evokes a nostalgic want to return to those simple times. They are unlikely to become full-fledged Innocents, but they do interact with Innocent businesses to feel good about themselves and the world around them – as a break from the daily grind.

So give them some simplicity so they feel secure and optimistic again.

The INNOCENT Soul Identity & Brand

soulolution SOUL Brand Identity Innocent Archetype DNA
soulolution SOUL Brand Identity Innocent Archetype DNA

Get more Information in the free INNOCENT SOUL Identity Playbook

soulolution SOUL Brand Identity Free Archetype Booklet Innocent

You will get a beautifully designed 20-page PDF playbook that will instantly reconnect you with who YOU truly are – and, more importantly, allow you to fully embrace the thrill of your SOUL Identity.

It will give you insights into your strengths and weaknesses but also what type of brand you withhold, your dream client, the transformation you provide, other brand examples and some basic next steps to grow.

 

I will send you an email so you can confirm it’s you. Please approve and I will send your PDF  immediately.

 

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Learn more about the SOUL Identities or Archetypes

Background Information on the SOUL Identities aka Archetypes

Successful brands have a strong sense of identity, one that tells a unique story and reflects on the desires and hopes of their community (or audience). But finding YOUR SOUL IDENTITY, your story, your voice, your tone can be overwhelming.

Identifying your SOUL Identity from the archetypes can be an eye-opener and ease you into telling your unique SOUL brand story that is the fundament of your SOUL business. I am here to help with: 

  • Clarity
  • Confidence
  • Connection
  • Conversion

Get much more background information on Archetype in this article.

What is your SOUL Identity?

Find out about all SOUL Identities

Welcome to the Innocent SOUL Identity Brand Bundle

soulolution SOUL Brand Identity Innocent Archetype Canva Templates

No waiting for designers – get access immediately!
This totally editable Canva template is perfect for savvy business owners on a budget looking to brand themselves professionally.

This set includes the following Canva templates:

  • Brand Mood Board
  • 6 IG Highlight Covers
  • 12 IG Stories with images, quotes or a collage
  • 12 IG Engagement Stories
  • 2 Facebook Covers
  •  

Everything is fully editable:

  • Brand Colours
  • Brand Fonts
  • Brand Image Style
  • Brand Mood Board
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The INNOCENT SOUL Identity

soulolution SOUL Brand Identity Free Archetype Booklet Innocent

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